Amazon Product Image Guidelines 2025: Compliance and Best Practices

Scroll through Amazon and notice which listings catch your eye. It’s the crisp, well‑lit photos that make you stop scrolling. Your product images are more than decoration; they’re your storefront. A sharp, compliant photo invites clicks and builds trust. A sloppy or non‑compliant image can lead Amazon to suppress or even remove your listing, costing you sales and visibility. In 2025 Amazon’s image requirements are stricter than ever. This guide breaks down what you need to know and shows you how to leverage images to sell more while staying on the right side of Amazon’s rules. Phrases such as Amazon product image guidelines 2025, Amazon main image requirements, and Amazon listing suppression due to images are sprinkled throughout to help search engines connect sellers with the answers they need.

Scroll through Amazon and notice which listings catch your eye. It’s the crisp, well‑lit photos that make you stop scrolling. Your product images are more than decoration; they’re your storefront. A sharp, compliant photo invites clicks and builds trust. A sloppy or non‑compliant image can lead Amazon to suppress or even remove your listing, costing you sales and visibility. Have you ever had a listing suppressed because of a minor image misstep? In 2025 Amazon’s image requirements are stricter than ever. This guide breaks down what you need to know and shows you how to leverage images to sell more while staying on the right side of Amazon’s rules. Phrases such as Amazon product image guidelines 2025, Amazon main image requirements, and Amazon listing suppression due to images are sprinkled throughout to help search engines connect sellers with the answers they need.

Along the way you’ll learn how SellerRM can help you develop a balanced image strategy and respond quickly if a photo triggers a warning. By following these best practices, you’ll improve your Amazon image compliance and boost your listing’s performance.

Why Image Compliance Matters

Amazon’s strict photo rules exist to build buyer trust. When your images meet the platform’s standards for size, resolution, background and content, shoppers feel confident about what they’re purchasing. If you ignore the guidelines, Amazon may suppress your listing without warning. The stakes are clear: a compliant photo keeps your listing live; a non‑compliant one pulls you off the digital shelf. Viewed through a risk versus reward lens, the reward of a slightly edgier main image seldom outweighs the risk of having your product disappear for days.

Nail the Technical Details

Before you get creative, nail the basics. Acceptable formats include JPEG, TIFF, PNG and GIF. JPEG balances quality and file size. Your images must be at least one thousand pixels on the longest side and five hundred pixels on the shortest to enable Amazon’s zoom feature. Aim for two thousand by two thousand pixels so buyers can scrutinize details. Use RGB or CMYK color modes; grayscale isn’t allowed. Finally, name your files using the ASIN and extension (for example, B000123456.jpg) without spaces or special characters. Getting these technical details right is the foundation of Amazon product image guidelines.

Make Your Main Image Count

The main image is your billboard. It appears in search results and sets buyer expectations. To comply with Amazon image requirements, ensure the product occupies at least eighty‑five percent of the frame. Use a pure white background and show the entire product; don’t crop off handles or edges. Skip watermarks, logos or props that aren’t part of the sale. For clothing and accessories, use mannequins or flat lays rather than live models. If Amazon suppresses a non‑compliant image, simply upload a compliant file and your listing will return. This is a low‑risk experiment compared with more serious policy violations.

Use Secondary Images to Tell Your Story

Once your main photo meets the rules, secondary images are your canvas. Think of them as pages in your brand story. Use lifestyle shots that show your product in use or demonstrate scale. Include close‑ups or instructional photos to highlight key features. You don’t need a pure white background on secondary images; real‑world scenes are allowed. Text overlays are acceptable to call out benefits. Stick to the same resolution and format rules as your main image. Use these additional slots to answer customer questions visually: show size comparisons, show what comes in the box or demonstrate how to use your product.

Don’t Forget Category Rules

Certain categories have extra rules. For clothing and accessories, lay items flat or use invisible mannequins and include swatch images for different colors. For jewelry and watches, fill the frame and shoot in high resolution to capture detail. Electronics and furniture benefit from three‑hundred‑sixty‑degree images; ensure your files are compatible and lighting is consistent. For color or style variations, provide clear swatch images. Always check your category’s specific rules in Seller Central before listing. A quick review can save you hours of reshooting.

Tips to Make It Easy

Hire a professional photographer: Good lighting and accurate colors are harder than they look. A professional knows how to meet Amazon’s specifications.
Shoot big: Capture at two thousand pixels or higher so you meet zoom requirements and have room to crop.
Plan your shots: Get the compliant main image first, then capture lifestyle and detail shots. Document any variations you plan to list.
Validate before uploading: Use Amazon’s tools or third‑party software to check file names, backgrounds and dimensions.
Monitor your listings: If Amazon suppresses an image, fix the issue and reupload. A temporary suppression is an easy fix compared with more serious violations.

Playing by the Rules and Winning

You might wonder if all these rules make listings look identical. They don’t. High‑quality lifestyle photos, close‑ups and three‑hundred‑sixty‑degree views let you highlight what makes your product special while playing by Amazon’s rules. Think of the guidelines as a framework rather than a limitation. If you ever deliberately push the boundaries – for example, by adding a subtle banner to your main image – understand that the worst case is a temporary suppression. SellerRM helps clients weigh these trade‑offs and act quickly if Amazon flags an image.

Conclusion

Photos sell products. Get them right and you earn clicks, trust and conversions; get them wrong and Amazon buries your listing. By following the technical requirements, nailing your main image and telling your story through secondary shots, you align with Amazon’s vision while standing out from the crowd. When in doubt, choose compliance. It’s far easier to experiment with lifestyle shots and secondary images than to fight a listing suppression. SellerRM’s team can help you craft a balanced image strategy and step in if Amazon ever misfires. Great photos are more than compliance; they’re your silent sales team. If you need help with Amazon seller compliance or have questions about Amazon product image guidelines, contact us and discover how our experts safeguard your listings.